Simple, transparent pricing
Choose the plan that fits your monitoring needs. Every tier includes a 14-day free trial — no credit card required.
- Up to 5 Google Ads accounts
- Spend anomaly detection
- Daily pacing summaries
- Email alerts
- Weekly automated reports
- 7-day data retention
- Up to 25 Google Ads accounts
- Advanced anomaly detection (ML-powered)
- Real-time pacing dashboards
- Slack, email & SMS alerts
- Broken tracking detection
- Custom branded reports
- 30-day data retention
- Change log & audit trail
- Unlimited Google Ads accounts
- Custom anomaly thresholds
- Dedicated account manager
- API access
- SSO & team permissions
- White-label reporting
- 90-day data retention
- Priority support & SLA
- Custom integrations
Feature comparison
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Google Ads accounts | 5 | 25 | Unlimited |
| Anomaly detection | Basic | ML-powered | Custom thresholds |
| Pacing monitoring | Daily summary | Real-time | Real-time |
| Alert channels | Slack, Email, SMS | All + Webhooks | |
| Broken tracking detection | — | Included | Included |
| Automated reports | Weekly | Custom schedule | Custom + white-label |
| Data retention | 7 days | 30 days | 90 days |
| Change log & audit trail | — | Included | Included |
| API access | — | — | Included |
| SSO & team permissions | — | — | Included |
| Support | Priority email | Dedicated manager + SLA |
Frequently asked questions
Is there a free trial?
Yes — every plan comes with a 14-day free trial. No credit card required to start. You can explore every feature available on your chosen tier before committing.
Can I switch plans later?
Absolutely. Upgrade or downgrade at any time from your account settings. Changes take effect at the start of your next billing cycle, and any unused time is prorated.
What Google Ads account types are supported?
AdPace Sentinel supports standard Google Ads accounts, MCC (Manager) accounts, and Google Ads API-connected accounts. We support Search, Display, Shopping, Performance Max, and Video campaigns.
How quickly are anomalies detected?
Starter plans check accounts every 24 hours. Professional and Enterprise plans monitor in near real-time, with most anomalies flagged within 5 minutes of occurrence.
Is my Google Ads data secure?
We use read-only API access to your Google Ads data. All data is encrypted in transit and at rest. We are SOC 2 Type II compliant and never share your data with third parties.
Do you offer annual billing?
Yes — annual billing is available at a 20% discount. Contact our sales team or select annual billing during checkout to take advantage of the savings.
Start monitoring your Google Ads today
14-day free trial on every plan. No credit card required.